It's a Big Deal.

A National Campaign comprised of National
Radio and Digital Marketing targeted to attract
new business and new customers to your facility

Ready to Serve. Ready to Sell!

Reach younger consumers while targeting current FL customers

OVER 245 MILLION

CONSUMER IMPRESSIONS

National Radio Digital Radio Digital Display Search & Display Advertising

Ready to Serve. Ready to Sell!

DIGITAL DISPLAY

DIGITAL PAID SEARCH

NATIONAL RADIO

Digital Display Advertising

Targets potential consumers who are already on-line
searching for tires or oil changes / scheduled maintenace

National Radio

 

Mobile Marketing

Internet Marketing

We’ve significantly increased our investment in National Advertising to drive traffic to your store

Tier I + Tier III

We’ve got you covered

ConsumerConnection

Reach, Retain and Repeat More Business
Through Scheduled Essential and Targeted Messaging

Visit the NADA FordDirect Display to discuss further details with a Digital Performance Manager

Supercharge your message with fresh National Campaigns

Track performance

Monitor and create campaigns from a singular portal

Drive Incremental Sales with ConsumerConnection

(Pilot Dealer Results)

39%

Response Rate and 25% YTD lift (compared to control group) in Loyal Service Reminder ROs

10%

Response Rate and 29% YTD lift (compared to control group) in Lost Service Message ROs

Incremental Business Growth

With ConsumerConnection Communications

Boost Customers 30%

Increase Email Subscribers 25%

Ford Funding Allows Increased Dealer Participation

Quick Lane is not just involved in the community, we are PART of the community!

How is Ford helping schools go further?

FordDirect Service Lead Marketing Program

  • Puts your store in front of customers searching on Google, Bing & Yahoo!
  • Customized retailer landing page.
  • Creates a shorter path to key local information.
  • Filled with ways for the consumer to take action.
  • You can log on to the reporting tool and view individual metrics and customize your landing page!

Service Event Marketing

Why?

Enables your location to promote their price competitiveness and brand tenets.

Cost?

Advertising and materials may be reimbursable under the Co-op Program.

What?

Comprehensive Quick Lane focused service event to drive traffic and generate sales.

How?

Leverage the existing ACTIVATE Dealer Events Program to host on-site events during National Sales Event and non-event periods.

Where?

Quick Lane retailers.

Start the Quiz!